Life is amusing.
Suddenly, in the same week, two big projects popped up in my life.

- Project A is creating a new ski resort with a whole innovative customer experience.

- Project B is working to strengthen women in sales positions.

I love new adventures. I love challenges even more.
So when their team leaders came to me and asked me to join their advisory committee alongside brilliant experts, I said Yes, to both of them!

Now, to be transparent;

- Project A connects me to my passion of skiing, to my former student job as a ski trainer, and to the beautiful mountains where I grew up.

- Project B doesn’t trigger any particular excitement in me - on paper. I am not an expert in sales, and neither am I particularly attracted to gender issues and sorority dynamics.

Yet, a month later, I quit project A.

What happened?

The WHAT (about) is not enough.

Over the first month participating in those two projects, I experienced a one of a kind ultimate contrast!
Surprisingly, I was...